article added: 2012-04-02 15:04:56
Belling Unveils 100 Collection to Mark Centenary Year
New product range will raise funds for publicly nominated charity of the year, Anthony Nolan
Leading cooking appliance brand, Belling has launched the 100 Collection, a range of limited edition cooking appliances to mark its centenary year.
Unveiled at an exclusive preview event at The Savoy, the 100 Collection includes four freestanding ovens, four range cookers, four built-in ovens and a new-look for the legendary Baby Belling.
The 100 Collection combines clean lines, a brilliant white finish and chrome accents to create a range of eye-catching and effortlessly stylish appliances with real ‘wow’ factor. A contribution from sales of the 100 Collection will be made to Belling’s charity of the year, Anthony Nolan, a pioneering charity that saves the lives of people with blood cancer who need a blood stem cell or bone marrow transplants.
The collection offers a choice of four 60cm freestanding ovens across a range of fuel options: the FSE60DOP freestanding electric double oven with programmer; the FSE60iDOP, a freestanding electric double oven with induction hotplate; for gas lovers the FSG60DOP and for those looking for dual fuel option, the FSDF60DO.
In range cooking, the 100 Collection offers a choice of two 90cm options: the 90cm dual fuel Belling Cookcentre with high level grill and the modern, professional Belling DB4 in 90cm electric. As part of the collection, the DB4 is also available in 110cm dual fuel and 110 electric options.
The new centenary aesthetic has also been applied to four built-in ovens, a fully programmable electric 60cm BI60FP, 70cm BI70FP and 90cm BI90FP. A gas option is available in the 90cm BI90G.
Belling’s iconic Baby Belling – a table top cooker that has been a bestseller for the company since the 1970s - has also been given a contemporary make-over in the form of the 121R.
Denver Hewlett, Chief Executive of Belling, said: “In putting together the 100 Collection we wanted to create a range of products across all cooking categories that celebrated our heritage as a great British brand whilst also looking to the future. The result is a collection combining some of our most successful products with a limited edition, super-modern finish.
“We are also proud to be supporting stem cell charity, Anthony Nolan this year and will be making a contribution from sales of the 100 Collection, alongside a number of other fundraising activities.”