Massive marketing programme “will bring business to retailers” says Roger Cooper
Why are consumers staying away from bathroom showrooms in favour of the internet, the chains and DIY multiples? According to Roger Cooper, director at UK Bathroom Brands one of the main reasons is that the big names are not doing enough to drive customers into showrooms.
Speaking at a recent event held at the new Crosswater showroom, he said that today’s consumer is far more discerning and draws on information that is readily available from many different sources.
Roger states, “What is required to help showrooms is for a manufacturer to provide an arsenal of high quality branded products supported though meaningful consumer promotion. Creating a high-impact national campaign in partnership with regional independent showrooms is a far superior proposition than the sheds and national bathroom chains currently offer.”
UK Bathroom Brands is set change the situation by bringing together its wide portfolio of quality branded products to create an impressive showroom offer with a national sale that will run throughout October and is targeted to reach a massive 6 million home-owner occupiers.
The bathroom sale has a spend of over £1million and is complemented by an impressive package of showroom support. Exclusively for participating stockists, a comprehensive, high quality and multiple-page catalogue has been designed and printed specially for The Bathroom Sale. In addition, a dedicated The Bathroom Sale website will include each participating retailer and will include stunning room set photography and consumer access by postcode. Each retailer will have a comprehensive listing including photography of showroom displays.
For further information: faye@ukbathroombrands.co.uk
Last updated: 2013-05-20 13:24:16
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