‘Male’ order kitchens rise in popularity
The British kitchen may traditionally have been the sole preserve of the nation’s mums and wives, but is swiftly becoming a more testosterone-filled room according to a new survey.
The poll of 2,500 people by leading kitchen retailer Sigma 3 reveals that four in ten men are spending at least an hour in the kitchen every day, and a quarter spend over two hours.
This is borne out by Sigma 3’s ‘Kitchen of the future’ survey which reveals that four in ten men want more gadgets in their kitchens than ever before.
State-of-the-art multimedia gadgetry is at the top of the wish list with kitchens not merely the room where men knock up their favourite dishes, but integrated entertainment centres.
Over one in ten men lusts after a multimedia gadget such as a built-in television or MP3 player, while one in five are showing their green credentials and putting energy efficient appliances and recycling bins on their wish lists.
Other popular items with men include ice-dispensing fridges (15%) and integrated water filters in taps (10%).
“Breakfast bars are popular for those who are often eating on the run, particularly as a formal dedicated dining area is unlikely to exist in the single male household. Smart internal storage solutions that help keep surfaces clutter-free are also readily embraced by men.”
Paula concludes: “The perfect male kitchen has to make a statement, and men are increasingly looking for something a bit quirky that will impress their friends. However it must also be functional and practicality is paramount. Ultimately like so many other things in life, from cars to love interests, the kitchen has to do its job and look good.”
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