Roca acquires the Russian firm Akvaton
Roca is delighted to announce that it has recently acquired Akvaton, a leading Russian company specialising in bathroom products. This acquisition marks a very important step in Roca’s consolidation in this strategically important market, and at the same time strengthening its leadership position worldwide.
Akvaton has around a 15% market share of the bathroom market in Russia. The company, which employs 550 people, manufactures sanitaryware and “solid surface” washbasins in the city of Davidovo, just 100 km east of Moscow.
This acquisition will enable Roca to satisfy increasing internal demand in the Russian market along with that of its Commonwealth of Independent States (CIS), currently driven by strong economic growth which is expected to continue for some considerable time.
Roca recognised the exciting potential for substantial growth when it first entered the Russian bathroom business in 1990 and the company intends to build on its presence with the ultimate aim of becoming the market leader in this country.
To this end Roca purchased Ugrakeram in 2010 which specialises in the manufacturing and marketing of vitreous china sanitary-ware and has the largest vitreous china sanitary-ware factory with the biggest production capacity in the Russian Federation. Ugrakeram has four plants; Kaluga, 200 km south of Moscow, Tosno, 50 km from Saint Petersburg, as well as Cheboksary and Novocheboksarsk. These factories provide Roca with a truly impressive industrial presence.
Roca is also planning to open a sixth plant in June 2011 which will be dedicated to the manufacture of acrylic bathtubs.
This latest acquisition means that Roca now owns five production plants in Russia, employing over 2500 employees in total making it a truly significant force in the country’s industry as well as leading Spanish company in investment volume terms.
For further information: 01530 830080 or www.roca.com