Utopia Unveils New Showroom and Colour Studio
Utopia has unveiled a vast new 7,000 sq ft showroom on the mezzanine
floor of its Wolverhampton headquarters. The new showroom was designed and built specifically to accommodate the four major new product ranges launched by the company in May.
In all, there are 34 beautifully themed bathrooms on display, presented in four distinct areas to showcase each of the new ranges individually – Encurva, Symmetry, Wall Hung Timber and i-LINE, together with the brand new complementary tile collection. Each inspirational roomset is shown as featured in the three new brochures introduced to support the launch. Designed by in-house stylist Sam Ball, the imaginative displays demonstrate Utopia’s clear focus on a ‘complete roomset’ approach to bathroom design. Adjacent to the showroom is the brand new colour studio where further examples of the combinations and possibilities of the new range are presented.
Commenting on the new showroom and colour studio, Helen Clark, Marketing Director, said “We know our retailers have always seen our existing showroom as an important source of inspiration for their own displays, so it was essential that we matched the scale and scope of our new product launch with an equally stunning showroom. Reflecting our new approach of selling a complete look rather than individual items, it was a major investment but one that has certainly paid off – feedback from our visitors has been overwhelming, backed up by the impressive number of display orders already received.”
For further information: 01902 406400