The ‘Bath Room’ chooses Fusion

London ’s latest design hotspot, the Bath Room in Clerkenwell, is the brainchild of innovative bathroom manufacturer Ideal Standard International. The Bath Room has opened as a resource centre and design studio specifically for architects, interior designers, as well as hotel and property developers.

20-20 Fusion is delighted to announce that the creators of the Bath Room selected Fusion Bathrooms as their preferred CAD solution for this exciting new project. Fusion Bathrooms was the clear choice because of its ability to provide the most photo-realistic design visualisations available on the market, combined with the programme’s unrivalled access to accurate manufacturer data.

The showroom itself features four brands from Ideal Standard International: Ideal Standard, Sottini, Armitage Shanks and Jado, whose latest catalogues are all available on the Fusion Bathrooms platform in 2010. Designers are therefore able to create bathroom visualisations using contemporary products that exactly mirror those on display in the showroom.

The Bath Room’s designer, Ben Kelly, said at the studio’s launch: “The Bath Room can be used by designers as an extended work space, where they will have the opportunity to hot desk, view products, create specification packages, view bespoke mock room sets and visualise products via the Fusion Bathrooms programme.”

Angela Wainwright, Marketing Services Project Manager at Ideal Standard International, comments: “ We are very excited about working with 20-20 Fusion at the Bath Room, Ideal Standard International’s new resource centre and design studio for architects and interior designers. 20-20 Fusion’s photo-realistic CAD software will allow the architects and designers coming to the Bath Room to fully realise and refine their ideas using the most accurate representations of our products possible. We are also looking forward to deploying the Fusion Bathrooms platform across our extensive network of showrooms across the UK .”

20-20 Fusion’s Corporate Business Manager, Lee Clark, adds: “We’ve enjoyed a productive and dynamic partnership with Ideal Standard since last year. Their move to use Fusion Bathrooms exclusively at this innovative new design venue shows the confidence they have in our software and effectively takes the business relationship of our two companies to the next level. It’s a very positive step for everyone involved, and thrilling for us to see Fusion Bathrooms play such an integral part in the Bath Room project.”

For further iformation: 01233 635566 or www.2020-fusion.com