German luxury

Dornbracht is represented as the only fittings manufacturer in the luxury brand ranking 2009 of Wirtschaftswoche, one of the most important German business magazines. Every two years, Wirtschaftswoche has the most important luxury brands in Germany evaluated by the Munich brand agency Brand Rating and creates a ranking list of the 30 top German brands. The company thus counts among the most important luxury brands such as Jil Sander, Porsche and LOEWE.

The brands are evaluated based on three criteria. The ideal benefit of the products is quantified through the relative price bonus. It is increased by the difference in prices between an average brand and the luxury brand. The second criterion, the absolute price level, shows the exclusivity of the products of a brand. The group of buyers is relativised by the price level. As a further criterion, the so-called brand appeal was determined in 150 expert discussions. Here six further criteria were queried: High profile, thrill/entertainment/experience, perfection, brand personality, aesthetics and news value and brought together to form one brand appeal.

Dornbracht fittings are characterised by high quality and sophisticated design. The company has won and continues to win awards for the design of its products. Today the Dornbracht brand stands for know-how, ideas and inspiration with regard to the element of water. The areas of architecture, lifestyle, design, technology and culture form the foundation.

For Dornbracht, the path to a relevant, inspiring and meaningful brand above all leads via the debate on contemporary art and culture which is as continuous as it is intensive. Since 1996, the company has supported and initiated selected exhibitions and projects within the framework of Dornbracht Culture Projects. Originally intended to intensify more and more the idea of “a culture in the bathroom”, to give it complexity, credibility and relevance, the discussion today goes much further. Today a permanent exchange has developed between independent artists, musicians, architects, designers and the company. Dornbracht is setting itself the challenge of developing a cultural identity. A goal repeatedly documented in the development of new ideas and projects for the cultural area of the bathroom and kitchen.