Jax on target

In the lead up to KBB 2010, the Directors at Jax Art Ltd. set themselves a target; to attain 20 exclusive dealers nationwide that would carry the new Emotions brand forward by the end of September. In an exciting twist, Dash Virdee, Managing Director, announces this target was, in fact, reached by July, almost three months early.

Emotions, the very first designer furniture collection to launch from the Jax Art portfolio made its premier at KBB in March, where selected retail customers were given VIP tickets to witness the aspirational collection first hand. Dash Vidree says “visitors to the stand were quite simply blown away by what we had to offer with many signing up on the spot. Interest remained high after the show and by the start of July, we had hit our target.”

Following from the success of the Emotions launch, Jax Art Ltd now prepares to launch phase two of the project – an extension to the current portfolio. Vidree continues “we’ve had a chance to listen to customer feedback and will be adding further options by the end of the year as a result. This is likely to include more handle choices, additional finishes and some fresh furniture designs.”

For further information: 0121 753 6811 or www.emotionsbyjax.com

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